MAAIF Agribusiness Enterprise Manuals

The Strategic 12 Campaign of the Ministry of Agriculture, Animal Industry and Fisheries is a continuous campaign derived from the Agriculture Sector Strategic Plan.

Campaign Objective

"To provided guidelines and advisory on the priority commodities as highlighted in the Agriculture Sector Strategic Plan."

The online campaign was also designed mainly to highlight the most ignored "must do's" for profitable agribusiness as noted by Agricultural Extension Service Providers.

The Strategic 12 Campaign is driven by the Ministry Mission: "To Transform Subsistence Farming to Commercial Agriculture."

The Agriculture Sector Strategic Plan for the 2015/16-2019/20 duration highlights the following commodity categories as priority.

Rationale for development of the ASSP
Agriculture is the backbone of Uganda’s economy and will be critical to the achievement of the goal of propelling the country towards middle-income status.

The sector is expected to contribute to wealth creation and employment through implementation of actions for the value chain development of twelve priority and four strategic commodities.

The ASSP describes the priorities, strategies and interventions required to achieve these results.

Strategic direction of the agriculture sector
Sector investment over the medium term will be channelled to the specified priority and strategic commodities across their entire value chains focusing on: research; extension; pest, vector and disease control; provision of inputs; promoting sustainable land use and soil management; post-harvest handling; improving markets access and value addition.

The investment strategy will target to achieve four objectives namely:
i. Increasing agricultural production and productivity;
ii. Increasing access to critical farm inputs;
iii. Improving agricultural markets and value addition; and
iv. Improving service delivery through strengthening the institutional capacity of MAAIF and its agencies.

These interventions are mainly focused on 12 priority commodities, namely: bananas, beans, maize, rice, cassava, tea, coffee, fruits and vegetables, dairy, fish, livestock (meat), and four strategic commodities, namely, cocoa, cotton, oil seeds, and oil palm.

Vital Disclaimer:

The Ministry of Agriculture, Animal Industry and Fisheries supports all sub-sector commodities including those that are not listed here. The consideration of these as priority is informed by Government plans for direct investment in the respective value chains.


The Strategic 12 Campaign is rolled out in phases to provide room for consultations per commodity value chain.


Meat and animal/ insect-based products  

Uganda experienced a steady increase in the number of livestock for all the main animals over the period 2010-2014. The number of cattle increased by 12.5% from 12.1 million to 13.6 million animals, of which about 93.6% of are indigenous breeds whereas 0.8% are beef exotic/ cross breeds and 5.6% are dairy exotic/ cross breeds. The number of goats increased from 13.2 million to 14 million representing a 6.1% increase. The number of sheep and pigs increased by 6.1% from 3.6 million to 3.8 million sheep, and 3.4 million to 3.5 million pigs respectively.

In line with the increases in the number of livestock, meat production has also increased over the five years. The amount of beef produced increased from 180,300 metric tonnes in 2010 to 202,929 metric tonnes in 2014, representing a 12.6% increase.

Goat/ mutton produced increased from 33,619 metric tonnes to 37,838 metric tonnes equivalent to a 12.5% increase, while the amount of pork produced increased from 19,669 metric tonnes to 22,138 metric tonnes equivalent to 12.6%. Similarly, milk production has increased from 1.38 billion litres in 2010 to 1.55 billion litres in 2014, representing a 12.6% increase over the period. The number of poultry registered a 3.5% increase from 43.2 million birds in 2010 to 44.7 million birds in 2014.

The poultry sub-sector generated an estimated 856 million eggs in 2014 compared to 761 million eggs in 2010.

Here is a downloadable manual for the poultry enterprise.


Uganda’s sector target for fisheries is to increase annual production to 674,028 mt. The Ministry’s interventions for this sub-sector include:

  1. Promoting recovery of depleted stocks of the large commercial fishes;
  2. Developing the fishery of small pelagic (mukene) fishes;
  3. Promoting commercial aquaculture;
  4. Developing infrastructure along the value chain;
  5. Strengthening monitoring on all water bodies;
  6. Controlling the new breed of weed and water hyacinth.

Here, we start off with a manual on Aquaculture.


Beans are a cheaper source of protein, making it highly demanded and important to dietary regimes of the poor. As a legume, it also contributes to improving and sustaining soil fertility through atmospheric nitrogen fixation.

Beans production in 2014 amounted to 1.011 million metric tonnes, of which 31,796 metric tonnes were exported. This generated US$ 26.19 million for the country. The sector targets to produce 10 million metric tonnes by 2020. Annual exports are projected to increase to US$ 63 million.

In order to achieve the above set targets, the sector intends to increase production and productivity of beans through increasing access to high quality seed inputs like Rhizobia, support to pest & disease control, strengthening mechanisation and extension services.

Here is a downloadable manual for production of Beans.