Uganda’s Coffee Exports Hit Highest Level in History as Country Showcases Its Brand at Swiss International Holiday Expo Lugano 2025
Lugano, Switzerland | October 30, 2025: Uganda’s coffee exports have reached the highest level in the nation’s history, with new figures showing a record 8.2 million 60-kilogram bags valued at US$ 2.3 billion (UGX 8.1 trillion) exported in the latest year, a 64% increase in value and 30% rise in volume compared to the previous year.
The new figures from the Ministry of Agriculture, Animal Industry and Fisheries show that Uganda cemented its position at Africa’s number one coffee exporter in September with 844,949 bags exported worth US$ 218.6 million, a 56% increase in quantity and 48% growth in value year-on-year.
Building on this success, Uganda is bringing its story of growth, sustainability, and adventure to the Swiss International Holiday Expo (SIHE) 2025 in Lugano, Switzerland from October 31 to November 2, 2025.
Ambassador Marcel Tibaleka, Uganda’s Permanent Representative to the United Nations in Geneva, said: “Switzerland is one of the world’s leading coffee trading and consumption markets. Showcasing Uganda’s record coffee success here alongside our tourism and investment potential opens new frontiers for the country’s economic diplomacy.”
It is the first time Uganda is participating in the Swiss International Holiday Expo, Switzerland’s flagship tourism and lifestyle exhibition that draws 400 international exhibitors and more than 7,000 high-value visitors
Uganda’s showcase which is coordinated by the Permanent Mission of Uganda to the United Nations in Geneva in collaboration with the Ministry of Tourism, Wildlife and Antiquities, the Uganda Tourism Board (UTB), and the Uganda Investment Authority (UIA) highlights the country’s ‘coffee, culture, and adventure’ under the theme From Bean to Beauty: Experience Uganda.
Ambassador Arthur Kafeero, Uganda’s Deputy Permanent Representative in Geneva, said: “Coffee is not just Uganda’s top export; it is also an experience that embodies our landscapes, our people, and our creativity. Through Lugano, we are linking our finest coffee with our finest tourism stories.”
Switzerland’s dual reputation as a luxury travel hub and a center of the global coffee trade makes it a natural partner for Uganda’s integrated promotion of coffee tourism: experiences that take visitors from bean to cup through farm visits, tastings, and origin trails across Mt. Elgon, Bugisu and the Rwenzori Mountains.
The Uganda Tourism Board will also be present at the event to promote Uganda’s full tourism offering from gorilla trekking and wildlife safaris to birding, mountain climbing, and cultural heritage tours. With 11% of the world’s bird species, the source of the Nile, and year-round adventure, Uganda is being positioned as the perfect getaway for travelers seeking authenticity and sustainability.
“Uganda’s coffee success story reinforces our wider national brand, one that combines natural beauty, world-class products, and warm hospitality,” said Ambassador Tibaleka.
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Notes for Editors
Available for interview either in person or virtually: Charlotte Kemigyisha, Ministry of Agriculture, Animal Industry and Fisheries
Further information can be found here: https://geneva.mofa.go.ug/article/uganda-courts-swiss-luxury-tourism-visitors-international-holiday-exhibition-lugano-2025
The latest coffee export figures for Uganda can be found at: https://zbek.sharepoint.com/:b:/s/Zebek/EYRxIWV7H4NPm82z6hP6DsEBApACnp6zCXNNRMaWMpXFUA?e=n53yIp
Photographs of the Uganda stall at the event can be found at: https://zbek.sharepoint.com/:f:/s/Zebek/Emxf4ZTxk7dAl9-0CTeuoMQB_SOm-WkyfhPFXjhp6RJpVQ?e=JgXC0m
Photographs from the Uganda Tourism Board of Uganda can be found at: https://zbek.sharepoint.com/:f:/s/Zebek/EsBZuyYU_IlJm8rQfl_yiWYBiXmbKHYeN4BQZ9zzuYYm0Q?e=VS10xQ
For further information or to arrange interviews please contact:
Charlotte Kemigyisha at [email protected] & +256 757779992